WHY SaaS METRICS STANDARDS?
Metrics are key to measuring and highlighting the performance of a SaaS company.
Although most SaaS companies use similar metrics, the ability to consistently measure and then compare internal metrics against external benchmarks is difficult due to the lack of an industry standard definition and formula.
THE ROLE OF STANDARDS
Common industry standard bodies include the IAB (Internet Advertising Bureau) for Digital Advertising, World Wide Web Consortium (W3C) for internet standards and ANSI (American National Standards Institute) for many product standards including how businesses exchange documents digitally exist. No such body exists for the SaaS industry..until now.
The SaaS Metrics Standards Board has a vision to enable the SaaS Industry to have common metrics definition and calculation formulas that provide a standard framework and guidelines for the calculation, interpretation and use of SaaS metrics.
JOIN US - BECOME A MEMBER
The SaaS Metrics Standards Board was founded by a group of like minded SaaS industry operators found comparing metrics across companies and using benchmarks to inform decision-making was difficult due to the lack of standard calculation methods and formulas used across the industry.
The five founding members came together based upon a shared belief that the inconsistency of SaaS metrics calculation methods and formulas was creating as much confusion and questions, as there was value in having common metrics that the majority of SaaS investors and executives used to inform decision making.
Corporate partners will gain preferred early access to each metric’s standard thirty days prior to public release. Corporate partners will also have the opportunity to nominate metrics and their proposed standard definition for consideration
Once the SaaS Metrics Standards Board Partner Certification program is available, corporate partners will have the ability to have the application and utilization of the published standards identified within their software or advisory services as SaaS Metrics Standards Board certified. This will include the ability to use the certified by SaaS Metrics Standards Board logo
Individual members will have access to the quarterly SaaS Metrics Standards Board newsletter, gain early access to standards prior to public release and have the ability to nominate SaaS metrics for standardization consideration
Individual members will also be eligible to participate on a working committee that is responsible for drafting a specific metric’s standard and present to the steering committee for review and approval
Working Committee members are part of the metrics standardization drafting and publishing process
Working Committee members will be selected by the Steering Committee to work on a specific metric standard which has been approved by the Steering Committee
Working Committee standardization process will take approximately three calendar months from the time the metric nomination is approved to providing a draft version of the standard for review, approval, and publishing to the industry
NOMINATE A METRIC FOR STANDARDIZATION
NOMINATE A METRIC
The SaaS Metrics Standards Board encourages everyone across the industry to nominate metrics that they believe should have a standard definition. The ultimate goal is to allow the industry to own and manage metrics definitions and guidelines under the advisory of the SaaS Metrics Standards Board and Advisory Council.
In each metric nomination, please provide the detailed reasons for the metric being considered for standardization, including the utilization and the value of the metric to SaaS operators and/or investors.
Every metric nominated will be reviewed and considered by the SaaS Metrics Standards Board Steering Committee.